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BirthdayAlarm.com traffic up 40% in the last week of July 2005

BirthdayAlarm.com jumped 40% at home during the week ending July 31, 2005, Nielsen//NetRatings reports.

BirthdayAlarm.com jumped 40% at home during the week ending July 31, 2005, Nielsen//NetRatings reports. The site attracted 524,000 unique visitors with 42% of the audience logging on to enter their date of birth into a friend's calendar, while 35% signed on to set birthday reminders.