Black Friday success may improve with Google Shopping on your smartphone

Millions will take part in Black Friday deals this Friday and many of these shoppers will have their smartphone in hand. Google updated their mobile search results to help make your day successful.

Millions of Americans will visit retail stores this Black Friday armed with credit cards, cash, and smartphones. Google announced that Google Shopping results have been improved with new mobile features.


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When you use your mobile phone to find products, with Google as the search engine, you will discover there is more detailed information than what was previously provided. Details include local store availability, 360 degree viewing of some products, reviews, and related products.

I enjoy purchasing items at local retail locations where I can get my hands on products, but I still always first conduct a search on my smartphone to check reviews and pricing. Google stated its data shows that nearly 50 percent of 25-34 year-olds use their phone to shop online while standing in line at a store.

Google's data also shows that 27 percent of shoppers have already begun hunting for Black Friday deals online with these top questions in Google Search:

  • What time do stores open on Black Friday?
  • What time does Black Friday start?
  • When does Black Friday end?
  • What to buy on Black Friday?

Is your smartphone an essential tool for Black Friday shopping? If so, what apps do you use to help your shopping?