BlackBerry made Forrester Research's top 10 leader list in enterprise mobility management, which is critical to the company's future, and notches a win as it competes with the likes of VMware's AirWatch, Good Technology, MobileIron, Citrix and IBM.
The mention of BlackBerry in the Forrester Wave for enterprise mobility management (EMM) is notable since the company had a high-profile spat with Gartner over its June Magic Quadrant placement. The June war of words occurred after Gartner favored BlackBerry's rivals. BlackBerry's John Sims, president of enterprise services, said the company's incumbent advantage and ability to support all devices with high security should have given it a higher ranking.
Forrester analyzed EMM vendors and came up with the same leader pack. Forrester, however, gave BlackBerry more credit for recent efforts. Forrester said:
As other vendors have rushed to offer competitive alternatives to BlackBerry’s platform, the company has had to reinvent itself around the characteristics that made it a Leader previously — and its strong commitment to enterprise mobility and security has paid off. Over the past two years, BlackBerry has built strong cross-platform management capabilities, including a secure workspace, into BES while keeping support for its large existing customer base. Continued investments in collaboration applications and a strong vision that incorporates a strategy for Internet-of-Things management and automotive support have placed BlackBerry in a Leader position.
Overall, BlackBerry's current offering didn't rate as high as AirWatch, Citrix, Good Technology and IBM, but the company scored high on strategy. Forrester gives strategy and current offering equal weightings. BES 10 was the EMM platform Forrester analyzed. BlackBerry will be launching BES 12 as its flagship EMM tool and should close key gaps with its rivals.
Here's the compare and contrast between Forrester and Gartner: