BlackBerry said Monday that it has hired Carl Wiese, a former Cisco executive, as its sales lead.
Wiese will be in charge of BlackBerry's sales strategy and bolstering growth. At Cisco, Wiese most recently led the company's collaboration unit.
BlackBerry's move comes as it tries to transition to a business model that revolves around software. While hardware accounts for the bulk of the company's revenue, BlackBerry plan is to grow its enterprise mobility business.
At Cisco, Wiese was often in charge of driving sales for the networking giant's emerging businesses. Wiese replaces John Sims and will report to CEO John Chen.