X
Tech

BlackBerry users pining for CRM

Wishlist for next-gen devices
Written by Gemma Simpson, Contributor

Wishlist for next-gen devices

BlackBerry users want customer relationship management apps on their devices more than anything else, research reveals.

Nearly a third (29 per cent) of UK executives said mobile CRM is the most important application for future BlackBerrys, according to a survey by networking company LAN 2 LAN.

You what…?

Bust through tech jargon with silicon.com's Cheat Sheets.

The ability to dispatch jobs to workers and manage the helpdesk while on the move came out as the second must-have, while integrating enterprise databases with the BlackBerry platform came in third on the wishlist for new devices.

But not everyone will get the next-generation BlackBerrys right away. Nearly two-thirds of financial service companies (57 per cent) are not considering upgrading their BlackBerrys, despite having the highest proportion of BlackBerry users of any market sector - with 81 per cent penetration.

Mobile CRM is already taking hold. Last year a UK healthcare equipment manufacturer armed its sales teams with a mobile CRM solution, deployed on BlackBerrys, to enable them to deal with the complexity of the NHS procurement process.

Editorial standards