Boosting Enterprise Content Management Adoption Tip #2: Be a PR Machine

I promised some more tips on boosting enterprise content management (ECM) adoption, so here's number two for you: don't underestimate the power of communication. Be sure to effectively communicate the benefits of enterprise content management to the important stakeholders in your company.

I promised some more tips on boosting enterprise content management (ECM) adoption, so here's number two for you: don't underestimate the power of communication. Be sure to effectively communicate the benefits of enterprise content management to the important stakeholders in your company, including:

  • Managers
  • Information workers
  • Suppliers
  • Vendors
  • Executives

Most importantly, you should cater your message and medium to the different parties involved. What is the most important message about the ECM project that [insert group here] should know? With an organized and targeted communication campaign, your ECM enthusiasm could be contagious (but not in the Swine Flu kind of way).