The $20 gift card can't be used to purchase the $149.99 Kobo; it can only be redeemed with future purchases. But still, $20 can be put to good use at Borders and makes the Kobo even more of a bargain.
Maybe Amazon and B&N will sweeten the deal and throw in gift cards of their own? Probably not, since the Kindle and the Nook are certainly more feature-packed devices than the low-end Kobo.
Related coverage on ZDNet:
- Kindle, Nook and Vizplex eReader devices face mass extinction
- Amazon drops Kindle price to $189, down from $259
- B&N announces $149 Nook WiFi and firmware 1.4 with AT&T hotspot access
- Wi-Fi only Nook listed for $149.99 at Best Buy; 3G version for $199 (updated)
- Review: Kobo ebook reader app comes to Google Android