Box looks to attract more third-party developers with '$rev' monetization scheme

Box continues to flesh out its cloud-based ecosystem of enterprise apps and storage services with a new monetization angle.

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Box's cloud-based ecosystem of third-party apps and services is poised to get even bigger with the debut of a new monetization scheme.

Dubbed "Box $rev," the program is designed to offer developers the chance to monetize their applications on the Box platform.

CEO Aaron Levie pointed toward mobile as a major motivation here, remarking in the announcement that "mobile has democratized the app market and created a huge opportunity for developers, but those building business apps are still struggling to monetize."

Thus, developers are paid when a business or enterprise account customer uses a third-party app integrated with Box's hub for mobile apps, OneCloud.

The platform monitors customer interactions and usage to determine compensation.

So far, Box, which recently opened a new office in San Francisco, has more than 15 million users.

The Box $rev program launches today with the following ten industry partners already onboard: CloudOn, Notability, Documents by Readdle, PDFExpert, iAnnotate, Genius Scan, CamScanner, Outline+, GoodNotes and SmartOffice.

Box promised that the scheme will expand to include a wider range of apps and use cases in the near future.

The Los Altos, Calif.-headquartered company also has some other mobile updates on the horizon on Thursday. Box is also rolling out a new set of SDKs for iOS and Android.

Also immediately available to developers, the new software development kits have been upgraded to include secure file pickers for easier and quicker access to Box, as well as built-in single sign-on support.

Image via Box