Box overhauls API, adds partners, courts developers

Box's first major API overhaul since 2008 is more "RESTful," requires less integration and improves the user interface.

Box on Wednesday rolled out a new API since 2008 for its platform along with 15 additional OneCloud app partners.

The online storage player recently launched OneCloud and has been spending a good amount of time on the East Coast and New York area courting vertical industries such as pharmaceuticals and financial services firms.

In addition, Box also partnered with two local technology outfits---General Assembly and TechStars---in New York to further the startup community and bolster enterprise applications.

Related: Box aims to use platform to crack vertical markets | Box launches developer network, eyes enterprise

Box introduced the second version of its API and included the following:

  • It uses common naming standards and output formats and is "RESTful," a term that means it'll be easier to integrate. Christopher Yeh, vice president of platform at Box, said the common standards should enable developers to be familiar with Box instantly and address objects easily.
  • Less documentation reading for developers.
  • InstantMode, a method to make it easier for developers to connect applications to content and collaboration tools on Box. InstantMode streamlines the sign-up process to connect third party apps to Box. InstantMode will allow Box accounts to be supported through sites like LinkedIn. "We're taking the intermediate step out of the picture so third parties can deploy Box in the background," said Yeh. On the vertical industry front, Yeh also said a bank like J.P. Morgan could deploy to move documents such as statements and mortgage information to customers.

  • A framework to make app to app connections with Box's OneCloud platform. Box also included user interface guidelines.

As for the OneCloud partners, Box named a bevy of them including CloudOn, Breezy, Explain Everything, BlueBeam Vu, Handshake, iAnnotate, iDesk, iDocShelf, InBound, LincDoc,, Notability, Producteev, ScrumPad Pro and The Vault. To date, Box has completed almost 50 partner integrations to enable business users to access, edit and share content on iOS devices.