Brazilian e-commerce sees growth in 2015

Sales were up 15,3 percent last year despite recession; growth set to continue this year helped by m-commerce uptake

The e-commerce segment in Brazil has seen growth of 15,3 percent in 2015 compared to last year's figures, research suggests.

Sales last year generated a total of R$41.3bn ($10.2bn), according to the figures from local consulting firm E-bit.

In terms of orders, there were 106,5 million purchases online in total last year, with an average ticket of R$388 ($96). This is a 12 percent increase on last year.

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"The market will continue to see growth in 2016, mainly through sales via mobile devices," says E-bit's executive director André Ricardo Dias.

Brazilians are in fact becoming more confident about buying products and services via their mobile devices, according to separate research by polling firm Ipsos.

Some 45 percent of Brazilian Internet users have made some type of payment via smartphones in 2015, according to the study. By comparison, only 21 percent had pay for something via their phones in 2014.

As well as the increase in payments, the survey also suggests that Brazilians feel safer using mobile phones to pay for items. According to the research, clothes and accessories is the top category when it comes to m-payments among those polled (59 percent), followed by mobile phones (56 percent).