Breast defense

The Lactivist/National Pork Board dispute illustrates how the Live Web continues to enable trials in the court of public opinion long before, and much more cheaply, than they could occur in a court of law.
Written by Denise Howell, Inactive

It's no secret that publicly posting demand letters on a blog, in addition to submitting to Chilling Effects, is an excellent responsive strategy.  The Lactivist is currently plying these waters.  The unsurprising result?  A wealth of resulting attention and empathy, and a PR nightmare for The National Pork Board.  As Marty Schwimmer sums up:  "Don't send a demand letter to a blogger if the subject matter is breasts, as they make for good copy."

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