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Broadband over powerline will have to compete on price, 25% of residential customers say

Nearly one-quarter of residential customers in our survey said they would be very interested in BPL if their utility could beat the price of broadband Internet alternatives. But interest dropped sharply when specific price points were introduced.

Nearly one-quarter of residential customers in our survey said they would be very interested in BPL if their utility could beat the price of broadband Internet alternatives. But interest dropped sharply when specific price points were introduced. At $29.95 per month - below typical prices for Internet access via cable or DSL - only 9% were still very interested.