BroadcastAsia 2010 zooms in on 3D, interactive

update 3D will be the focus of next week's exhibition, with over 20 dedicated exhibitors. Also on the showfloor: A special showcase of 'live' transmission of footage captured via 3D cameras.

update SINGAPORE--As 3D momentum gathers pace globally, the technology will take center stage at this year's BroadcastAsia, noted show organizer Singapore Exhibition Services (SES) and the Media Development Authority of Singapore (MDA).

Stephen Tan, chief executive of SES, said Tuesday in a media briefing that "3D is the correct spotlight" today for the region's industry. Over 20 out of the 620 participating companies from 41 countries will be showcasing technologies in this area.

According to Tan, there will be a special 'live' 3D showcase at the exhibition, said to be the first such demonstration in Southeast Asia. A group of companies including Panasonic will capture muay thai or Thai martial arts moves on 3D cameras, which will then be transmitted and readied for viewing using active 3D glasses at a 20-seater arena.

MDA CEO Christopher Chia also reported that 3D will be a key element of the Singapore pavilion at BroadcastAsia 2010. One-fifth of the 55 local companies will be focused on "stereoscopic 3D", which he defined as 3D that "jumps at you" and experienced by using special visual wear. Last year, there were only two exhibitors in the 3D realm.

The 3D focus, added Chia, will "grow even more" next year.

With 31 repeat exhibitors and 24 newcomers, the Singapore pavilion will increase to 2,000 square meters (sqm) from last year's 1,200 sqm. Among the exhibitors is SyQic, which will showcase two rich media live streaming platform projects with Telekom Malaysia and the Philippine Long Distance Telephone Co. (PLDT), where users can not only watch digital TV but concurrently engage in activities such as online games, social networking and ordering food.

A total of 121 Singapore companies will be exhibiting at this year's BroadcastAsia, a 27 percent increase over 2009. The total exhibition space for 2010 has also expanded 16 percent within a floor area of 16,000 sqm.

One of the key pillars of the annual Infocomm Media Business Exchange (imbX), alongside CommunicAsia, EnterpriseIT and InteractiveDME (digital media and entertainment), BroadcastAsia will take place from Jun. 15-18. This year, SES expects the trade exhibition to attract about 54,000 trade visitors, up from last year's 50,000.


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