BroadcastAsia bigger than 2010

update This year's broadcast trade show in Singapore sees 7 percent increase in number of exhibitors over last year, with 86 percent of showcases from overseas, says organizer.
Written by Liau Yun Qing, Contributor on

update SINGAPORE--Housed at a new venue this year, BroadcastAsia will see an increase in exhibitors and provide the stage on which several new products will make their debut, according to the show's organizer.

At a press briefing Tuesday, Calvin Koh, senior project manager of BroadcastAsia, said the number of companies exhibiting at BroadcastAsia 2011 grew by 7 percent compared to last year, reaching a total of 650. Among the exhibitors, 86 percent hail from outside Singapore shores and from 43 countries.

Koh added that the broadcast tradeshow has seen a consistent stream of overseas visitors, at more than 55 percent each year, since its inception. At the sidelines of briefing, he told ZDNet Asia that as a business tradeshow, it is important for BroadcastAsia to have foreign exhibitors because visitors are able to see not only products from the Singapore market but also exhibitions from other countries in the region.

A total of 12 group pavilions will be staged at this year's exhibition. The Italian pavilion will be this year's biggest overseas showcase, while the Singapore pavilion--led by the Singapore's media regulator Media Development Authority (MDA)--will be the largest country exhibiting, said Koh.

With a floorspace of 13,200 square meters, BroadcastAsia 2011will be held at Suntec Singapore International Convention & Exhibition Centre from Jun. 21 to 24 and in conjunction with CommunicAsia 2011. Both tradeshows are parked under the umbrella brand, Infocomm Media Business Exchange (imbX).

Sony to push HD
Sony Electronics, for instance, will use the tradeshow as a launchpad for a new product it is planning to unveil next week. At the briefing, Chris Grey, head of content creation solutions, professional solutions company (PSAP) at Sony Electronics Asia-Pacific, said the Japanese electronics giant will be debuting the F65 CineAlta camera at this year's BroadcastAsia.

Grey shared that the company will be pushing high-definition (HD) adoption to broadcasters in the region. He believes HD technology, currently in its fourth generation, has dropped down to a price-point that is now an affordable alternative for broadcasters using standard-definition (SD) equipment. He added that consumers in mature markets in the Asia-Pacific region are adopting HDTV and have available content on the platform.

However, broadcasters in other countries still face challenges such as consumers who might be reluctant to fork out several hundreds of dollars to acquire a HD screen, as well as a large network of terrestrial transmitters that need to be updated to high-definition which takes time and money, said Grey. He added that terrestrial transmission is also usually regulated by governments.

Despite the challenges, Sony believes broadcasters should get ready to start filming in HD not only for archival purposes, but also to share content with other countries, he said. Grey added that Sony recommends elections or key national events are shot in HD to be archived.

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