BT has renamed its BT Fon and BT Openzone Wi-Fi hotspot network simply 'BT Wi-Fi' in an effort to make it less confusing for consumers to find a hotspot.
The company announced the rebranding effort of its 4 million Fon and Openzone hotspots, on Wednesday.
"As tablets and smartphones have become increasingly popular, connecting to the internet through Wi-Fi has become more relevant. We are proud to offer our customers free access to one of the biggest Wi-Fi networks in the world and wanted to make it easier for our customers to find a hotspot and get online, it made sense for us to bring our estate under one unified brand." Andy Baker, chief executive of BT Wi-Fi said in a statement.
The hotspot network is comprised of Fon locations run of off BT customers' home broadband routers. The Openzone portion of the network is made up of BT hotspots in public locations such as coffee shops. In total, BT Wi-Fi has more than 6 million hotspots around the world, it said.
The company said that 21,000 people log on to BT Wi-Fi hotspots every minute at peak times and that in excess of 1 billion Wi-Fi minutes were used on the service over the last three months.