Burger King turns diet

Will reduced calorie fast food appeal to the masses?

Will low-carb, reduced fat french fries entice U.S. consumers to turn to Burger King rather than full-fat offering competitors?

In light of the rising rates of obesity worldwide, Burger King's "Satisfries" can be munched on by the slightly-less-guilty consumer for 20 percent fewer calories than normal fries, and 40 percent less fat. In addition, the snack contains 30 percent fewer carbohydrates than competitor McDonald's french fry offerings.

Burger King's Chief Marketing Officer, Eric Hirschhorn, told the Huffington Post:

"You live in Manhattan and might be having a kale smoothie on your way to work this morning. But a lot of people don't even know what kale is, and if they do, they don't want to eat it. You have to give people what they want."

Businesses have to cater for consumer demand, and while it is unrealistic to expect the general public to spurn fast food for the sake of their health, healthier fast food is a slightly better alternative in a world where obesity is fast approaching the top spot as the cause of death which could be avoided globally -- overtaking smoking.

However, of course, there is always a catch: a higher price. Fast food outlets are a source of quick, cheap meals, but if you want to partake in the Satisfry, you will need to pay 20 - 30 cents more. One silver lining? Children can have the substitution for free.

Via: The Atlantic

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Image credit: Flickr

This post was originally published on Smartplanet.com