Business as usual for new Dell ANZ chief

It will be business as usual for Dell Australia and New Zealand’s incoming vice president and general manager, Angela Fox, with the company set to continue building on the business technology solutions focus it has fostered locally under the outgoing Joe Kremer.

Dell's services business general manager for Asia Pacific and Japan, Angela Fox, has been appointed as the company's new vice president and general manager for Australia and New Zealand, taking up the reins from Joe Kremer, who has headed up its local business since early 2005.

Fox, who will step into her new role on 7 July, indicated that she would continue to build upon Kremer's work, following his steerage of the company's transformation into a business technology services player in the local market.

"We need to continue the focus we already have around our consulting services," said Fox during a media briefing today. "Also, in our managed service space, we need to maintain the momentum we have. We have no intention of changing our go to market model.

"Having worked across Dell's business, including enterprise and services, I am pleased to have the opportunity to build on the momentum that Joe [Kremer] and ANZ leadership team have established as a solutions provider in the ANZ market."

Kremer, who hired Fox in 2007, said he was leaving the company to focus on his family. Although originally from the United States, Kremer said he and his family had become Australian citizens and would stay in the country.

However, he would not comment on whether he would pursue other roles in the local IT industry. Fox, a New Zealander, will move from Singapore to take on the Sydney-based role.

Kremer has overseen the Dell's local operations throughout its market focus shift from consumer to business solutions, along with its stock exchange delisting in September last year, which CEO Michael Dell said would free up the company to be bold.

"As a private company we can be bold," said Dell, at the annual Future in Review Conference in California last month. "We were public for 25 years, and there everything you do you think about how it impacts the quarter.

"Then there are the annual shareholders meetings, which are just a lot of noise. So now we are able to innovate, to be bold, and to think about our business in the long term again."

For Kremer, the transformation the company has undergone over the past few years has resulted in substantial growth, despite Dell reportedly culling up to 15,000 jobs worldwide earlier this year.

"We've become the number one shared vendor," said Kremer. "We're seeing larger share in the blade [server] space, plus networking and storage to manage the workload. A lot of people developing hyperscale datacentres are using our kits, so we're on both sides of that."

"The channel is crucial for us. We've had three years in a row now where our channel business is growing substantially faster than our non-channel business, and there's plenty of scope to continue that."

Neither Kremer nor Fox would be drawn on the company's staff numbers in Australia or further afield.

Fox said that while she would build upon the work Kremer has done for the company in the local market, she would also work to build better relationships with customers and partner organisations.

"My focus is going to be around customers and our people," she said. "I believe it's important that we have customer intimacy that enables us to work in partnerships with our customers.

"The reality is, we're uniquely positioned in the market from our end-to-end capability. We'll continue to build our channel partnership and maintain the momentum that Joe has built."

In March, Dell announced the launch of a new mid-tier range of storage arrays aimed at the mid-tier fibre channel market in the Asia Pacific region.