Buzz measurement boosts ZDNet's "coolness"

Until RedMonk's James Governor took a closer look at ZDNet, he thought that InfoWorld had "all the best tunes."  He writes in his blog: I am a fan of news.

Until RedMonk's James Governor took a closer look at ZDNet, he thought that InfoWorld had "all the best tunes."  He writes in his blog:

I am a fan of news.com, with its concentration of reporting expertise (Stephen, Martin) and editing (Mike Riccuitti) and opinion (Charles Cooper), but now I am seeing some green shoots of integration between the team and ZDNet. Blogs are, not surprisingly, helping to munge it all together. Dan Farber and David Berlind are doing a good job (disclaimer: Dan said something nice about me this week). I am increasingly RSS feeding, and feeding from, ZDNet properties. They are clustering which makes them more interesting. maybe be its just in my aggregator, bloglines, rather than through some "corporate strategy."

 My NetNewsWire reader also does the same clustering, so let's go with "corporate strategy."

Governor took note of our latest BT Trax buzz measurement:


Infoworld may still be ahead on tagging, but it was nice to see the buzz measurement from ZDNet. Cool.

This is great feedback for the ZDNet research team and the site overall. But our tagging shortfall really isn’t. Our sister site, TechRepublic, lets its large community of registered users tag blog posts and discussion threads.