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Cable TV ad spending, Q1-Q3 2008

Media CategoryGrowth, YTYCable TV8.4%Syndication TV2.5%National Sunday Supplement2.4%Hispanic Cable TV1.1%Network TV0.9%Spot Radio0.8%Spot TV - Top 100 DMAs0.7%Spot TV - 101 to 210 DMAs-0.2%Local Magazine-0.6%FSI Coupon-1.7%Hispanic TV-2.0%Outdoor-2.7%Network Radio-3.5%National Magazine-5.1%Internet (display only)*-5.6%National Newspaper-6.4%Business to Business-8.1%Local Newspaper-8.7%Local Sunday Supplements-9.9%TOTAL-0.6%Source: Nielsen

Media Category Growth, YTY
Cable TV 8.4%
Syndication TV 2.5%
National Sunday Supplement 2.4%
Hispanic Cable TV 1.1%
Network TV 0.9%
Spot Radio 0.8%
Spot TV - Top 100 DMAs 0.7%
Spot TV - 101 to 210 DMAs -0.2%
Local Magazine -0.6%
FSI Coupon -1.7%
Hispanic TV -2.0%
Outdoor -2.7%
Network Radio -3.5%
National Magazine -5.1%
Internet (display only)* -5.6%
National Newspaper -6.4%
Business to Business -8.1%
Local Newspaper -8.7%
Local Sunday Supplements -9.9%
TOTAL -0.6%
Source: Nielsen