The camera phone market is skyrocketing with worldwide annual shipments up more than 200% in 2004, according to In-Stat/MDR. This rapid success is being fueled by manufacturers offering camera features in most new models, and improving image quality. Consumers have adopted camera phones rather quickly, with US penetration at about 14%, and growing. Photo quality, though improving, needs to move beyond the VGA level rather quickly in order to stimulate greater photo taking. Improved interoperability is necessary to allow photo sharing among US consumers who use different carriers.