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Canalys: Wearable band shipments up 684 percent, FitBit and Jawbone lead

Basic wearable bands drove much of the growth so far this year, but Samsung remains strong and leads in the smart band segment.
Written by Natalie Gagliordi, Contributor on
Screen Shot 2014-08-21 at 1.21.45 PM

The first half of 2014 was a busy one for wearables. According to industry analyst firm Canalys, the wearable band market grew 684 percent globally when compared to the same time period the year prior.

Canalys uses device shipments to come up with its figures, and segments the bands into "smart" and "basic" categories.

Fitbit and Jawbone lead the basic category in first and second place, respectively. Nike saw its market share continue to slip in this segment, while Garmin's vivofit device made positive gains.

In the smart band category, Samsung took the top spot once again. The tech giant's win was bolstered by its release of three wearable bands during the first half of the year: the Gear 2, Gear 2 Neo and Gear Fit. Pebble took the second place spot, with Sony rounding out the top three. 

"Fitbit and Jawbone have very successfully grown and strengthened their relationships with channel partners internationally to grow global shipment volumes," said Canalys VP and principal analyst Chris Jones. "The challenge all vendors face is keeping consumers engaged with the devices, 24 hours a day, seven days a week." 

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