Carphone Warehouse has reduced the pre-order price of the Motorola Xoom to match the equivalent iPad 2 model.
The 32GB Wi-Fi and 3G version of the Motorola tablet is now priced at £579.99, down from £599, and includes a free charging dock.
Despite now being the same price as the equivalent iPad 2, mobile analyst Ben Wood of CCS Insight said on Twitter that the price cut is "unlikely to be enough" to match the Apple tablet.
The Android 3.0-based Xoom comes with a 10.1-inch (1,280 by 800 pixels) touchscreen display, 1GHz dual-core processor, Wi-Fi, 3G connectivity, a 720p-capture capable 5-megapixel camera, 2-megapixel front-facing camera for video calling and a battery life of up to 10 hours when browsing over Wi-Fi.
Carphone Warehouse said that it expects stock to begin shipping in mid-April.