Chromecast hits the Brazilian market

The Google dongle finally becomes available in Brazil a year after it was launched in the US

Google has finally made its Chromecast dongle available in Brazil, a year after its initial launch in the US.

In Brazil, the USB device that allows streaming of web content to TVs is priced at R$199 ($87, compared to $35 in the US). Initially, it will be sold online through three of the largest Brazilian retailers. Eventually, the dongles, which will be imported into Brazil, will also be sold in their physical stores and other outlets.

For the Brazil launch, Google struck a partnership with the producers of children's series Galinha Pintadinha, also known as Lottie Dottie Chicken, which boasts over a billion views on YouTube and is a reference of content that was successful online before hitting conventional TV, according to newspaper O Estado de São Paulo.

In terms of market size, the Google executive that led the Chromecast project, Mario Queiroz - who also happens to be a Brazilian - told magazine Exame that the audience for the device is "much larger in Brazil than the market of people who buy the Chromecast when they travel to Miami and New York."

Queiroz told Exame that the real issue in Brazil at present is the broadband market, but stressed that Google is thinking of a future where anyone wanting to access content will be thinking of streaming as opposed to physical media.

"We are developing a product and an ecosystem for the next ten years and not just one year. That's why we want to enter Brazil as soon as possible, just so that people who understand and know the product can help develop the market," Queiroz said.