CIO Sessions: Sony Electronics' Drew Martin

Drew Martin, CIO of Sony Electronics, speaks to me about how IT is facilitating product development at the consumer electronics giant. Martin also shares his views on what the company is doing to get an edge on the likes of Nintendo and Apple in the competitive electronics space.

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2 minute Video Shorts

• Using social networking to listen to customers
• Focusing on customer service
• Converging electronics and entertainment
• Transcript