CIO View: Why is RFID so exciting?

Why is Radio Frequency Identification (RFID) technology so exciting? According to Cesare Tizi, ZDNet Australia's CIO of the year, it "opens up unbelievable business opportunities."

Tizi explains how Milan airport is planning to use RFID to track luggage, while the US retail giant WalMart will use the tiny chips to keep track of item inventories.

Following the retail theme, RFID could be used for supermarkets to track items. Thus when an item goes through the checkout, RFID could be used to rapidly count all the items and create an invoice, essentially making check out attendants redundant.

Tizi also sees RFID as important for security, as it has far less development problems when compared to biometrics.