Citrix acquires Beetil; cloud-based service management

"To the cloud!" shouted Citrix to its customers, scooping up a tiny customer service management startup.

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IT giant Citrix on Monday announced that it acquired Beetil, a privately-held cloud-based service desk technology provider based in Wellington, New Zealand.

The startup's mission is to streamline technology costs through cloud-based incident tracking, end user self-service, configuration, change management and release management functionality.

For Beetil, it's a call to the major leagues, where the IT service desk provider can take a crack at Citrix's formidable customer base.

For Citrix, it's an expansion of its GoToAssist cloud-based support product line. Another tool in the remote support toolbox, so to speak.

The deal's pretty simple: the tiny Beetil team will join Citrix immediately; CEO Dan Lee will report to Elizabeth Cholawsky, VP and GM of Citrix's IT Support group. The actual terms of the acquisition were not disclosed.

"We founded Beetil to deliver a better cloud-based support and service management experience based on the best practice ITIL framework," Lee said. "We succeeded by delivering a complete support desk tool that is easy to use, easy to learn, and easy on the pocket."