Cloud broker AppDirect represents 150-plus application integrations

The company works with high-profile companies that are providing cloud application marketplaces, including Comcast, Staples, Rackspace, TeliaSonera and Swisscom.



With more than 150 applications represented in its master catalogue, AppDirect is a cloud broker that powers marketplaces both for well-known service providers and for businesses that are creating their own brokerages of pre-approved cloud applications.

During the past four years, in fact, the company has extended its reach to almost 10 million users in more than 80 countries. That compares with approximately 3 million just 12 months ago.

"Most people don't know where to go for applications. We make it easier for them to find what's relevant and, then, to manage them," said Dan Saks, president and co-CEO of AppDirect, which is based in San Francisco.

It also offers centralized billing, which helps businesses keep better track of what they are actually spending on cloud applications and services.

AppDirect provides the technology behind some of the biggest cloud application marketplaces, including the ones run by Comcast (the Upware marketplace ), Staples, TeliaSonera (it's newest relationship), Swisscom and Rackspace. It represents applications from companies including Google, Symantec, Microsoft, McAfee, Carbonite, WebEx, YouSendIt, DocuSign and Box.

One of the company's core differentiators is its integration support for Microsoft Office 365, which allows businesses to continue working with existing IT services partners, Saks said. 

Next up? AppDirect is evaluating ways to add support for vertical and industry-specific software applications and services, but no specific news yet.