Cloud communications market to reach AU$650m by 2020: Telsyte

Telsyte has forecast that as businesses modernise the way employees communicate through unified communications, softphones, and mobile phones, cloud communications will exceed 30 percent penetration by 2020.

With more Australian businesses adopting the use of mobile devices, softphones, videoconferencing, and unified communications, research from Telsyte has predicted that Australia's cloud communications market will reach AU$650 million by 2020.

The Australian enterprise communications market study for 2015 examined the impact that emerging technologies have had on business communications. It showed that 88 percent have staff that currently use a softphone at least once a week, and that Skype is the most popular application. A further 40 percent of organisations are evaluating docking solutions to enable mobile devices to replace desk phones in the office.

At the same time, the study showed that less than 5 percent of Australian enterprises do not have a fixed-line infrastructure, but do still take advantage of UC through fixed-mobile convergence and cloud services.

The study also forecast that cloud communications, where the customer does not own or manage private automatic branch exchange equipment, will exceed 30 percent penetration by 2020. Telsyte said this will be driven by more options from traditional telco and non-telco service providers.

Telsyte senior analyst Rodney Gedda said it is important for organisations to look at modernising their business to support next-generation employees. He highlighted that instant messaging, presence, and email integration are the most deployed forms of UC applications, but web collaboration and BYOD integration are becoming more prominent.

According to Telsyte, UC will also continue to grow in 2015 as businesses look to refresh legacy time-division multiplexing and IP-based infrastructure.

"CIOs know UC can reduce costs, which is a key driver; however, UC is increasingly [used] as a path to optimising IT and enhancing business flexibility. This indicates a marked change from communications being seen as a cost centre to more of a productivity platform," Gedda said.