Coca-Cola's newest bottle is made entirely of ice

How do you create buzz about a product that's been around for decades? Scrape your old packaging and design something novel and innovative.

Coca-Cola has tried to satiate the public's summertime desire for ice cold drinks—and create new excitement around a decades-old product—by developing a bottle made entirely of ice.

The beverage company recently rolled out the ice bottle (pictured above) in Colombia. The frozen vessels, which are shaped like the iconic glass bottles, sold at a rate of about 265 bottles an hour, on average, in the areas where they were introduced, the company says.

In other words, they were a hit. Although it's unclear exactly where and how long those sales rates were sustained for.

A frozen bottle promises the soda will be icy cold. Gripping it, however, can cause other side effects, like painfully cold hands. So, the company also designed a rubber Coke-logoed red band that wraps around the bottle and allows the drinker to hold the ice pop. Once the bottle melts, the rubber band doubles as a "keepsake" bracelet.

A new production process was developed to make the ice bottles. Micro-filtered water is poured into silicon molds, then frozen to -13 degrees Fahrenheit. The soda is then added to the newly created bottle.

The company has experimented with other packaging designs. Some, like the can that splits into two for sharing, are pure novelty. Others, like the company's plant-based bottle, aim to solve problems. In the case of the plant bottle, a fully recyclable bottle made from traditional materials and plants, aims to reduce emissions from the company's PET plastic bottles.

Photo: Coca-Cola

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