ComScore: 25% of Internet users visited dating sites

38 million Americans visited Match, Yahoo Personals and other such sites in October, up from 35 million a year ago. That's about 25% of the Internet population, says researcher comScore Networks.

38 million Americans visited Match, Yahoo Personals and other such sites in October, up from 35 million a year ago. That's about 25% of the Internet population, says researcher comScore Networks. Consumers spent $214 million on online personals in the first half of this year, up from $121 million a year ago, comScore says.