Consumer goods companies spend less than 2% of ad budget on Internet ads

Consumer package goods manufacturers and related companies make up almost 40% of the top 100 advertisers and spend more than $31 bln annually on advertising. Yet less than 2% of these dollars is earmarked for Internet advertising initiatives.

Consumer package goods manufacturers and related companies make up almost 40% of the top 100 advertisers and spend more than $31 bln annually on advertising. Yet less than 2% of these dollars is earmarked for Internet advertising initiatives.