Consumers spending more money on better TVs for Super Bowl: survey

A new Super Bowl survey finds that most fans prefer to watch on TV rather than live at the game, and many will pay big bucks for better screens that make them feel like they're there.

Many football fans would prefer to watch the Super Bowl from the comforts of their own homes that see it live, according to a new survey from

But funny enough, the survey also finds that consumers are planning to shell out more money for better HDTVs this year, presumably so they not only have a better picture but also so they can feel like they're at the event. (Without all of the crowds and cold weather, of course.)

Specifically, approximately slightly more than half of the people planning to watch the NFL championship game would prefer to do so on state-of-the-art TV equipment, and 72 percent believe the size of a TV impacts how positive the Super Bowl viewing experience is.

Approximately one in four shoppers are considering purchasing a new television before kickoff, and 63 percent of survey participants plan to spend more on this TV purchase than the last television purchase.

So what are these consumers looking for in an HDTV? The majority of shoppers who are certain that they will buy a TV before the Super Bowl want an LED panel. The LCD, plasma and 3D options all hover around only 14 to 16 percent of the vote each.

As far as how much they're willing to pay, the answer is still quite a bit. Most first-time HDTV owners are planning to spend less than $1,000, yet nearly half of this group is still willing to pay more than $500 for a new HDTV in time for the game day.

Are you planning to buy a new TV in time for the Super Bowl?