Crouching Tiger, hidden ads

Discount airliner Tiger Airways has been left red-faced after its advertisements were found on infamous bittorrent site The Pirate Bay.

Discount airliner Tiger Airways has been left red-faced after its advertisements were found on infamous bittorrent site The Pirate Bay.

Tiger ads running on Pirate Bay

Tiger ads running on Pirate Bay (Screenshot by Darren Pauli/ZDNet Australia)

Despite the airliner having a policy against funding illegal activity, including bittorrent sites that host pirate media, advertisements for its low-cost Asian flights had sneaked past Tiger's eye and were splashed boldly across the website.

The Singapore chapter of the airliner claimed ownership of the ads, but said the breach was the fault of its outsourced advertising agency.

"The ads were placed by an outsourced agency," the company said. "Upon discovering it, we have instructed them to withdraw our ads from [The Pirate Bay]."

"It is against our policy to advertise on any site that we suspect may be related to undesirable, malicious or illegal acts of content."

The Australian chapter said its agency has not breached the advertising policy to its knowledge.

The news comes as companies such as Google are under pressure to cut advertisements listed on illegal and notably pro-piracy websites.