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Cruel to be kind: FastWork.tv revista

I was aware that talking about FastTalk.tv would get a degree of attention.
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Written by Dennis Howlett on

I was aware that talking about FastTalk.tv would get a degree of attention. That's because I have close links to SAP. What I could never know is the extent to which it might influence change. Robert Scoble invited me to review the latest show to assess whether it is better and whether the company is learning from past mistakes.

I'm not a professional show critic but I decided to contact Robert prior to a full review for many reasons. First up I have come to know R.Scoble over a long period of time and even though I trash his enterprise knowledge with boring regularity, I appreciate he comes back for more of the same treatment. (Yes - I can be an elitist a**hat.) Second, Scoble is trying to carve out a new space in the messaging business. Why should I kick that around unless it is amateur hour? The Tim Ferris thing struck me that way and could not be ignored for all the reasons I stated at the time. Even so, some of my colleagues reckoned the interview was better on podcast than video. That I can understand.

I took the opportunity of talking to Robert to explain that my critique was not personal but a reflection of the SAP brand. On many points he didn't disagree but simply asked me to judge on the latest work that FastWork.tv has produced. As I said to Robert, I could be scathing about the funereal blackcloth and the stilted auto cue promo material but that would be churlish given the effort put into getting great content across to a mature audience.

Matt Rissel was certainly an interesting subject but so hard to manage on camera that he seemed like an out of control enterprise nightmare. That is not FastWork.tv's problem. It goes with the interview 'turf.' In my opinion, Scoble did a great job.

Scoble and SAP are furrowing new ground. They will make mistakes and people like me will pick up on those. Even so, it is good to see that those of us who are their among their fiercest critics, get their attention - at least for the things that matter: content production.

Heh - Robert: thanks for taking my call. Thanks for acknowledging that FastWork.tv didn't maybe get it right the other week and working towards fixing that. Most of all, thanks for listening to the little guy who feels that he has a legitimtate complaint. 'We' often feel that we get short shrift; that's never good for software sales. Your listening at least suggests that as a representative of the brand you are prepared to respond responsibly. That's goodness in my mind. I wish you and SAP well. My sense is this will only get better.

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