Cudo and Spreets today released a framework for a voluntary code of conduct for the Australian group-buying industry.
The companies have worked on a list of "best-practice commitments" to merchants and members, which they are inviting the industry to examine and contribute to, with the hopes of a final code being agreed to in the next couple of months.
"We know that success in this industry is measured by the experiences of our merchants and members, and we believe we have a responsibility to provide merchants and members a level of confidence around their group-buying experience," Cudo CEO Billy Tucker said in a statement.
"The code of conduct will help deliver this and we call on the rest of the group-buying industry in Australia to join us in developing and adopting the code."
The code promises, for example, that the signatory won't engage in misleading advertising, will lay out deals in plain English, will respect customers' privacy and provide acceptable customer service. It also promises merchants that the signatory will attempt to find the right deal for their business and will help prepare for an influx in customers and keep to their word.
The release of the framework comes after NSW Fair Trading Minister Anthony Roberts warned consumers to check the fine print on group-buying deals.