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Cyber Monday spending, 2008 vs 2007

20072008GrowthDollars (mln of $)$733$84615%Number of Buyers, 0007,5859,25422%Dollars per Buyer$96.62$91.43-5%Average Transaction Value$53.89$55.763%Transactions per Buyer1.791.64-9%Source: comScore

2007 2008 Growth
Dollars (mln of $) $733 $846 15%
Number of Buyers, 000 7,585 9,254 22%
Dollars per Buyer $96.62 $91.43 -5%
Average Transaction Value $53.89 $55.76 3%
Transactions per Buyer 1.79 1.64 -9%
Source: comScore