Motivated by business goals such as compliance and supply chain efficiency, global companies are prioritizing investments in master data management. These are the set of processes to create and maintain a single view of products, customers, accounts, or locations, through a physical or logical hub, across the enterprise or, in some cases, across enterprises. This renewed focus on information governance should push the market for master data management to $10.4 bln by 2009 with a compound annual growth rate over the next five years of 13.8%, according to IDC.
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