DebateTech: DDB Worldwide building on legacy

Marketing communications firm DDB Worldwide is consolidating its IT infrastructure with other sister companies under the Omnicom Group, with the objective to have one major data center per region.


DDB Worldwide is a global marketing communications group under the Omnicom Group umbrella. With Omnicom's planned merger with Publicis , the potential to leverage a shared network of IT resources becomes extremely attractive.

Wayne Moy, the Hong Kong-based IT Director for DDB, is one of the key people undertaking a major project to consolidate IT infrastructure with other sister companies, to ultimately have one major data center serve each region.

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"Currently, DDB holds some regional systems in Hong Kong. But mostly, each regional office holds their main systems in-house.  We will centralize, with other sister companies, in Singapore."

The Asia-Pacific data center to be based in Singapore will serve around 20 sister companies in the region. The North American data center is already being built, while the European data center will be in London. These will all serve Omnicom's over 70,000 employees, which includes 13,000 from DDB.

Rather than adopting converged infrastructure, the approach will be to build on existing assets. "Because we are already siloed, we're going to put the data center together piece by piece, it will initially be converged into one storage area network (SAN) solution, one virtualized solution, one network solution, [and] everything will work togther in there," said Moy.

"It will not be a one-box project, not one vendor. We're consolidating our IT infrastructure together, siloed, and putting them together into the data center," he added. "The legacy that needs to be replaced will be replaced by equipment that will be compatible with our data center project."

Thinking about how the data center may look in 2020, Moy believes "everything will be connected" to the data center in a 70:30 mix of private and public cloud. This will be driven by mobile workers who need easy access to data and applications, and lead to the prevalance of IT-as-a-Service.

Click the video above for a summary of the interview, to view the extended version click here.

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