Dell's software unit updates BYOD, IT consumerization strategies

Dell's software and services teams are moving full speed ahead on tackling BYOD and IT consumerization challenges while the PC maker figures out its future.


SAN FRANCISCO -- While the future of the company remains uncertain, Dell's services and software units are operating in business-as-usual mode with a retooled strategy for mobile.

"Our competitors really have a dilemma because they all have these legacy profit streams they're trying to protect," Swainson remarked in reference to IBM and HP.

During a media presentation at the Hotel Monaco on Wednesday afternoon, Dell Software president John Swainson asserted that the inclusion of software is "the glue" that connects the hardware and services units.

"Our competitors really have a dilemma because they all have these legacy profit streams they're trying to protect," Swainson remarked in reference to IBM and Hewlett-Packard, specifically. "We don't have any legacy profit pools to protect."

Pointing towards various industry "disruptions" such as the cloud and big data, Swainson cited internal research that the volume of data stored will reach 35 Zettabytes by 2020.

Swainson admitted that many of the "benefits" offered by big data have been accrued by larger companies, and only now are we starting to see the democratization of that.

The vast pool of data waiting to be filled is likely compounded by another statistic Swainson listed that mobile devices are shifting from 62 percent/38 percent corporate/personal-owned to 37 percent/63 percent corporate/personal-owned.

That's BYOD, in a nutshell.

Thus, mobility is at the forefront of Dell's strategy for its software and services teams.

While recapping some of Dell's major acquisitions over the last few years as further defend Dell's mobile interests, Swainson argued that there are at least two points that differentiate the Round Rock, Texas-based company from the rest of Silicon Valley.

The first is a "scalable design point," which Swainson defined as standards-based, enterprise features that scale up or down that offer the quickest time-to-value.

The second, according to Swainson, is a multi-channel approach with over 20,000 "sales makers" and a broad partner program of more than 20,000 channel partners, which accounts for 35 percent of the company's total commercial revenue.

Swainson highlighted four products, in particular, that are being aggressively updated over the "months and years" to come. Here's a rundown:

  • Toad Business Intelligence Suite 2.0: Further facilitates self-service business intelligence across data environments (comes from Quest acquisition)
  • Endpoint Security Bundle: Upgraded Kace appliances, Wyse cloud managers, and Quest User workspace solutions with focus on remote imaging, configuration management and mobile device management.
  • Migration Manager for Exchange & Active Directory: Expedites app upgrades and cloud adoption with "one-step" migration from Microsoft Exchange 2000–2003 to Microsoft Exchange 2013.
  • PartnerDirect: Updated to make it more "software-partner friendly" with more specific requirements that parallel those for hardware channel partners.

Available now in 70 countries, Dell also introduced the ProSupport Enterprise Suite of services, which includes direct access to Dell support engineers for addressing issues regarding critical IT systems, hardware and datacenters.