As predicted in my previous post about Continental Airlines' actively obstructive behavior in order to prevent access to CLEAR lanes in its major airport hubs, a major competing airline, Delta Airlines threw down the gauntlet this morning as the first major domestic US air carrier to enter a long term co-branded partnership with Verified Identity Pass.
(NEW YORK) – June 16, 2008 – In time for the busy summer travel season, Clear®, the fast pass for airport security, today announced a broad partnership with Delta Air Lines that includes the operation of fast lanes in Delta terminals at New York’s JFK and LaGuardia airports, and Los Angeles International, starting this summer. Beginning today, new enrollment centers will open in select Delta Crown Room Clubs in Atlanta that provide a convenient way for customers to join Clear’s Fast Pass program.
The Clear-Delta Air Lines partnership will include a significant presence for Clear in Delta’s terminals, online at delta.com and through a direct marketing campaign to its SkyMiles® members. All Delta SkyMiles members will be offered bonus miles when they join Clear.
Also See: CLEAR biometric technology gallery