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Demographic progfiles of online purchasers online

% each demographic group who make upthe purchasing and non-purchasing populationOnline purchasersHaven’t bought onlineGenderMale49%49%Female5151Age18-29262430-49463750-64232865+612Race/ethnicityWhite (not Hispanic)7466Black (not Hispanic)1011Hispanic (English speaking)1018EducationLess than high school611High school grad2925Some college2542College +3921IncomeUnder $25K1319$25K-$40K1215$40K-$60K1718$60K-$100K2216Over $100K197Don’t know/Refused1725RegionUrban2527Suburban5047Rural1415Internet useHas broadband at home7753Number of cases1,111570Source: Pew Internet & American Life Project Survey

% each demographic group who make up
the purchasing and non-purchasing population
Online purchasers Haven’t bought online
Gender
Male 49% 49%
Female 51 51
Age
18-29 26 24
30-49 46 37
50-64 23 28
65+ 6 12
Race/ethnicity
White (not Hispanic) 74 66
Black (not Hispanic) 10 11
Hispanic (English speaking) 10 18
Education
Less than high school 6 11
High school grad 29 25
Some college 25 42
College + 39 21
Income
Under $25K 13 19
$25K-$40K 12 15
$40K-$60K 17 18
$60K-$100K 22 16
Over $100K 19 7
Don’t know/Refused 17 25
Region
Urban 25 27
Suburban 50 47
Rural 14 15
Internet use
Has broadband at home 77 53
Number of cases 1,111 570
Source: Pew Internet & American Life Project Survey