As US wireless carriers prepare to launch enhancements to their mobile music offerings, a recent Consumer Mobility Study by In-Stat/MDR finds that 11.4% of US mobile subscribers are very or extremely interested in moving beyond basic ringtones and purchasing more full-featured music/audio services for their wireless phones including music and news/talk content available as downloadable content or on demand. The most popular service concept is the ability to download MP3s or other digital music files directly to wireless handsets, followed closely by the ability to listen to streaming music on demand.
Total monthly wireless spending among likely mobile music adopters is 14% higher than the general subscriber base. They are likely to be male, younger, and work in a professional role, and are also more likely than the average wireless subscriber to be African American, Hispanic, or Asian American. They are most likely to be T-Mobile and Sprint PCS subscribers.