Discovery Channel: Coolest. Promo. Kit. Ever.

"Life" Promo Package from Discovery Channel from Tech Broiler on Vimeo.This weekend I was sent a neat package from the cool folks over at Discovery Networks, my source for educational and science programming.

"Life" Promo Package from Discovery Channel from Tech Broiler on Vimeo.

This weekend I was sent a neat package from the cool folks over at Discovery Networks, my source for educational and science programming.

Like many of the care packages I get from Discovery, it was marketing material with DVDs to view in advance of an upcoming broadcast. In this case, this was a promo kit for Life, a new 11-part series narrated by Oprah Winfrey that premieres on March 21.

Click on the "Read the rest of this entry" link below.

I'm psyched to get an advance copy of some of the episodes, but I was particularly impressed with how this particular promo mailing was handled. It was a cool-looking black box, which contained what appeared to be a small black hardcover book in addition to the promo DVDs.

When you opened up the "book", it revealed itself to be a multimedia device with an LCD display, control buttons for playing selected video clips from the show and a built-in speaker and disposable integrated battery powering the whole thing. Discovery's intent was for me to get juiced on this program IMMEDIATELY, not for to me wait until I put the DVDs into my Blu-Ray player.

I'm not sure what this disposable player device costs to make -- I estimate probably around $30.00 or less in quantities of 10,000 -- but there's a lot of cool applications for this technology.

For example, this would be an ideal gift for like a "Videocard" or party favor you could give at special events such as anniversaries, high school/college graduations and weddings. You'd have to contract the production out to someone, like the folks at QOOP, who do special photo books from Flickr feeds, but I don't see why this couldn't be done with your own YouTube/Vimeo videos and stuff.

The new Discovery series website for Life can be viewed at http://dsc.discovery.com/tv/life/.

Do you think there's a market for custom "VideoCards" like the Discovery Life promo kit? Talk Back and Let Me Know.