Updated throughout: Disney and Google's YouTube said Monday that they have forged a short-form content deal that includes ESPN and ABC.
Under the pact (see statement, Techmeme) Disney will be able to sell ad inventory on YouTube's Disney/ABC and ESPN channels. The rollout starts in mid-April for ESPN and early May for Disney/ABC.
- ESPN's video player will be integrated into the sports network's channel on YouTube.
- ABC will use Google's tools and analytics to explore monetization models.
- Disney/ABC and ESPN can use YouTube's ad overlays or test pre-roll ads.