UFOs. The Yeti. Atlantis. White iPhone 4. Legends of our time. But do buyers care about an iPhone 4 of a different color?
Apple executive Phil Schiller confirms that it's on the way 'this spring,' but can Apple, which is a master at generating hype, drum up much enthusiasm for a new color of a handset that's been available for months?
I really don't know why Apple is bothering with a white iPhone 4 release at this stage. It would be far better to wait for the iPhone 5 release and add white to the iPhone 4 and 5 lineup at the same time.