Does leasing a containerized data center make sense?

Cannon Technologies thinks it can build a market on medium term data center needs

British data center enclosure solution vendor Cannon Technologies thinks that it has the perfect solution for businesses with transitional data center needs; a fully configured, deliver anywhere data center container. Cannon's pitch: The container can be quickly deployed to meet the needs of a business that requires temporary additional capacity or deployment at a new location with no upfront capital investment.

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Based on their Globe Trotter modular containerized data center system, Cannon is offering a minimum of a one year lease, using a "pay-as-you-go" model. While that model is still somewhat unproven in the data center market, Cannon is the first to offer this turnkey modular data center using this approach.

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Cannon

Internally, the Globe Trotter modules data center configurations are very conventional, with 19-inch racks, cable management systems, cooling and power. Power configurations are available for a standard business data center or a high density installation, with capability going up to 20kW per rack.

Cannon claims that their custom shock absorption system allows the containerized data center to be completely preconfigured and delivered to the point of need without the requirement for specialists to set the facility up once it has arrived, and can be installed in minutes once on site.

Regardless of their claims for the containerized data centers, which are already in operation worldwide, the issue is one of whether the pay-as-you-go model has a reasonable chance of success in this market. While there is a certain attraction to the lack of upfront investment in the data center container, the remainder of the parts that make it a data center still need to be provided. While this might make sense in the case of the need for a temporary new home for existing equipment, the use case still needs to be proven to potential customers.