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International

Doing business in India: A primer for U.S. IT (video)

Learn how to navigate the Indian business landscape with ZDNet editors and experts.
Written by Rachel King, Contributor on

Indians in information technology industries call their country the "Wild Wild East" -- and for good reason. India is a country of intense contrasts, where Eastern traditions would give pause even to those well-versed in Chinese and Japanese business practices.

All too often, India is perceived in the West as nothing more than the location of countless call centers and "that place where our jobs went" when more and more IT companies turned to off-shore development around the turn of the century. Learn how to navigate the Indian business landscape.

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