Dropbox has over 100 million users and counting

With 100 million users now, is Dropbox the force to be reckoned with in personal cloud storage?

While tech titans such as Apple, Google and Microsoft (among others) continue to clamor over the personal cloud storage space, Dropbox remains an incredibly strong competitor as it now retains more than 100 million users.

The San Francisco-based company's co-founder and CEO, Drew Houston, confirmed the news in an interview with The New York Times, attributing this level of growth to a mixed user base of both consumers and small businesses.

For reference, Dropbox was founded in 2007.

In a blog post on the official Dropbox blog on Monday, Houston added some colorful use cases:

Among these is Coach Stringfellow in Utah. High school football’s a big deal — while there are the lights, crowds, and cheerleaders, less visible are the sweat and tears needed to build a great team. Coach Stringfellow and his players use Dropbox to study game films and scouting reports on their own terms. And because Dropbox keeps everyone connected, the Bountiful Braves have the edge they need to play stronger and smarter.

But Coach isn’t alone. There’s an uncle in Quebec who uses Dropbox to stitch together his family’s history, and a 4th grade class in Oregon that makes music in Dropbox with other students around the world.

Looking forward, Dropbox is evidently looking to expand its user base even further internationally with pending added support for Italian and European Spanish.

As an added incentive to get more people onboard, Dropbox is launching a contest to get more use cases for its advertising campaigns. The top 100 picks according to Dropbox will get 10GB of free cloud storage space for life. If it is in the top 10, that allotment will be bumped up to 100GB.

Dropbox already offers 2GB of storage space to individual users for free. However, other cloud storage services such as Box and Google Drive start new users off with 5GB of free space.