E-mail CTR increases by 96% in Q1 2004

According to new analysis by Bigfoot Interactive, click-through rates (CTRs) for permission based e-mails maintained or bettered their levels from Q4 2003, including CTRs for the media sector, which increased by 96% from last quarter to reach 4.9%. Overall, most segments did well. Retail, financial services and media campaigns achieved 14%, 3% and 2% gains in delivery rates, respectively, with media campaigns managing a delivery rate of 93.3%, and financial services coming in at 92.4%. In terms of CTRs, the automotive sector boasted the best rate from promotional e-mails, followed by the retail and media sectors.