eBay acquiring consumer advice provider Decide.com

The e-commerce giant's sizable portfolio is about to get even bigger.

Online retail giant eBay is in the process of acquiring Decide.com, an independent company that provides advice to consumers intended to prevent "buyer's remorse."

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Decide.com CEO and president Mike Fridgen confirmed the merger in a blog post on Friday, affirming that his entire team will be joining eBay.

They won't have to go far as Decide.com is based in Seattle, and the Decide team will be integrated within eBay's new Seattle offices.

Fridgen provided little more details about what the Decide team will be doing at eBay, except to say that they will apply the "team’s strength in data and predictive analytics to help over 25 million eBay sellers make smarter decisions and be more successful."

Founded in 2010, Decide's services, website and mobile apps will no longer be available as of September 30.

Financial terms of the deal have not been disclosed, but Decide.com said on its website that it has raised at least $17 million thus far in venture capital from Madrona Venture Group, Maveron, Vulcan Capital, and angel investors.

The purchase of Decide.com ends a bit of a dry spell in eBay's mergers and acquisitions department -- at least compared to just a few years ago when the auction house was making acquisitions left and right, Yahoo-style, to fill up its then-new X.commerce mobile payments platform.

Those deals ranged from geo-targeting startup WHERE and to Zong, a “frictionless” mobile payments system that routes charges directly to mobile carrier bills.

The shift to a stronger mobile strategy appears to paid off for eBay for the time being.

As of April , eBay posted a solid earnings statement for the first quarter of 2013 with significant growth for its core products, especially PayPal and Marketplaces.


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